business planning | Melissa Gardner Mktg

Jun 12, 20233 min read

Get the Edge with Effective Market Research Before Launching Your Product or Service

When launching a new product or service, it is key to conduct market research prior in order to understand the industry, your target...

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Apr 5, 20223 min read

5 Reasons Why Your Crowdfunding Campaign May Not Be Successful

I contribute to business crowdfunding campaigns - black-owned businesses only thus far. There are a few that have been successful in...

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Feb 16, 20222 min read

Mail Privacy Protection - It impacts how you collect data and ultimately make business decisions

Apple did it last fall, Google announced that its following suit for Android (But in 2 years, so there’s still time to understand the...

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Jan 24, 20222 min read

Should You Add an Email Marketing Strategy?

First, let’s say that depending on where you are in your business, you may not even need an email marketing strategy. When you’re...

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Dec 20, 20212 min read

Social Media Key Performance Indicators (KPIs) to Track

I’m in “planning mode” and I wanted to share some social media KPIs (Key Performance Indicators) that you should be tracking. These are...

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Melissa Gardner Marketing