digital marketing | Melissa Gardner Mktg

Jun 12, 20233 min read

Get the Edge with Effective Market Research Before Launching Your Product or Service

When launching a new product or service, it is key to conduct market research prior in order to understand the industry, your target...

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Apr 5, 20223 min read

5 Reasons Why Your Crowdfunding Campaign May Not Be Successful

I contribute to business crowdfunding campaigns - black-owned businesses only thus far. There are a few that have been successful in...

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Feb 24, 20222 min read

Thursday Thoughts on a Throwback

Thanks to Google, I got this #throwbackthursday reminder of a time before entrepreneurship. I’ve always been a teacher. As a lifelong...

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Jan 24, 20222 min read

Should You Add an Email Marketing Strategy?

First, let’s say that depending on where you are in your business, you may not even need an email marketing strategy. When you’re...

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Dec 20, 20212 min read

Social Media Key Performance Indicators (KPIs) to Track

I’m in “planning mode” and I wanted to share some social media KPIs (Key Performance Indicators) that you should be tracking. These are...

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Mar 11, 20212 min read

Transitions [Niching Down Pt. 2]

God is always taking us through changes. He never changes, but we should and we do. It’s been 6 months since my last “transitions” blog post

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Melissa Gardner Marketing